From reacting to advising in Managed Print Services
- Henrik Lundsholm
- 13 hours ago
- 2 min read

Most print environments do not break overnight. They slowly drift out of balance.
Volumes change.
Usage patterns shift.
Devices behave differently over time.
The problem is rarely lack of data. It is lack of clarity.
Many MPS teams have access to plenty of information, but when insight is scattered across tools and roles, decisions become reactive instead of proactive. That is where frustration starts, both internally and with customers.
Advisory starts with a shared overview
Advisory is not about selling more.
It is about understanding better.
When teams start with a shared view of the print environment, patterns become visible early. Small deviations can be addressed before they turn into urgent issues.
This changes the conversation with customers.
Instead of reacting to problems, account managers can explain what is happening and why.
Instead of guessing, service teams can act with confidence.
Instead of firefighting, operations teams can plan.
That is the foundation of trust.
Smarter service begins before dispatch

Good service management does not start at the customer site.
It starts before a technician is even scheduled.
When service teams can quickly see device status, historical behaviour, and open alerts in one place, they can answer important questions upfront.
Is this a one off issue or part of a wider pattern?
Are other devices showing similar behaviour?
Can the issue be handled remotely right now?
With the right overview, unnecessary visits are avoided, resolution times are reduced, and service managers spend less time coordinating and more time improving outcomes.
Insight only creates value when it flows

Print data on its own is not enough.
Neither is service data or stock data in isolation.
Advisory only works when insight flows across the organisation.
When teams work from the same reality, recommendations become clearer, explanations become easier, and decisions become grounded in facts rather than assumptions.
This is where many MPS organisations struggle. Not because they lack systems, but because their systems do not talk to each other in a meaningful way.
Designed for people, not specialists
The real challenge is not collecting more data.
It is presenting the right data in a way people can use.
3manager is built to support the entire team. Sales, service, operations, and management all start from the same foundation. Insight is prepared, not buried in reports or dashboards that require training to understand.
This makes it easier to act, easier to explain, and easier to involve customers in the conversation.
From control to confidence
When insight is clear and shared, work feels different.
Teams are calmer.
Decisions are faster.
Customers feel informed instead of surprised.
That is the shift from reacting to advising.
And that is where Managed Print Services move from operational necessity to long term partnership.
